In this episode of What the F is Happening to the Office?, host Bob Fox talks with Brian Elliott — CEO of WorkForward, senior advisor with BCG, bestselling author of How the Future Works, and publisher of the Flex Index.
Historically, office building lobbies have been purely transitional spaces—beautiful yet briefly occupied. Today, owners and architects are reimagining the lobby's purpose, design, and user experience.
Too many office strategies are still stuck on the wrong questions, such as “Is this space built for the job or the person?” But questions like these miss the bigger picture.
We’re pouring trillions into teaching machines to think while millions of employees are quietly breaking down — a stark reminder that human intelligence needs investment too.
For decades, workplace design has typically revolved around one deceptively simple metric: square feet (SQF) per person. It’s measurable, easy to benchmark and effective for an era when work happened almost exclusively in the office.
The best workplaces today aren’t built around productivity quotas or square footage, but they are designed around how they make workers feel. Outside of physical requirements, this includes how ideas, strategies, and values are championed and communicated internally.
As companies push for office returns and employees cling to flexibility, the real opportunity may lie in reintegration—designing work so both our professional and personal selves can thrive together.
Over 50% of workers say AI will make offices obsolete while 71% believe it boosts flexibility and balance, pointing to rising demand for AI-powered remote work.
Logitech’s flexible, inclusive culture fuels innovation and profit—while Dell’s rigid approach led to revenue decline. Discover how workplace strategy shapes product success, market relevance, and business growth.
