Advertising has changed significantly in the past decade or so and requires a more collaborative and fluid team-based approach. BBH’s challenge to Urban Salon was to help them change from being a business with a creative department to a vibrant, integrative studio.
TPG Architecture in New York City recently finished the design and construction of “Silver Suites” — a flexible, white-glove, turn-key executive office spaces — on the 46th floor of 7 World Trade Center. It’s a distinct upgrade on the idea of a business incubator or cowork space, meant to provide companies with a top-notch address and growth-focused services.
Rock Companies wanted a design for their new executive suite that reinforced the entrepreneurial spirit of the company. Working with ROSSETTI, they produced an eye-popping, yet sophisticated environment with just the right balance of life, work, and play.
Their old space was a narrow two-story condo a block away in DuPont Circle. For their new space, iStrategyLabs gutted a 6,200 square foot space to bare bones. The default concept: no walls. Corbett wanted each wall added to be a major battle. Instead, the office is broken up by function. Working with Alliance Architects out of Annapolis, the result is a bunch of open space with only one office and many places to get work done comfortably.
At a corporate HQ nicknamed \”â€œthe dungeon,– workers complained of noise, lack of space, dust, mold, physical discomfort, injuries, and general dissatisfaction. In another case, employees complained about lack of privacy and excessive noise. Craig Stewart of Kare Products shares the benefits of their redesigned, ergonomic spaces.
The physical space of their new Toronto office was an opportunity to brand Edelman as THE place to build a long-term career in the PR industry. Edelman worked with Bartlett & Associates to deliver an integrated hospitality and workplace concept with elements appropriate to engage the agency’s increasingly young employees with local character.
ROSSETTI designed the dense work station format to include Herman Miller sit-to-stand flexible work stations, demountable wall offices, and open, brightly lit rooms. A variety of activated lounge spaces encourage spontaneous meetings. For their new cafeteria, Quicken Loans asked for an all-you-can-eat approach. The vibrant space has the potential to activate a 24/7 youth culture movement that will power the Detroit cityscape forward.
The Rocky Mountain regional office has reduced allocated space per employee by 48%, from 145 square feet per person down to 100. When compared to the traditional cube layout, the new designs reduce real estate footprint, material consumption, and overall cost of each workstation. Fewer square feet per person allows for a larger workforce in the same envelope, and when a workstation’s cost to build can be halved, it becomes easier to grow.
The choice to renovate a church provided a creative opportunity to design an open-space work environment. High ceilings and the wide-open construct of the church’s nave were inherent design characteristics that, after some modifications, provided the perfect shell to house our operations and showcase our personality.
Edelman wanted an urban environment that mirrored the artsy feeling created in their office by their young workforce. So they hired RTKL to focus on the specific design elements of Edelman’s workplace that conflicted with their mission for a younger, more collaborative workspace.