Catherine Porth is the Director of Business Development at Survature, where she is pioneering ways to commercialize data science for high impact corporate initiatives. She is also pursuing her MBA at the University of Tennessee Haslam College of Business and is the founder of the Let Her Speak program for women in business. Catherine has over 8 years of business development experience working in a broad range of industries including financial services and workplace environments. She is passionate about answering questions with data and helping companies make better decisions. Her mission is to serve business leaders in informing strategy and guiding execution.
In this article, we want to share the strategy we take when designing workplace design surveys. Specifically, why we ask the questions that we do and the insights we’re able to capture by taking an indirect questioning approach.