Gaming Firm Gets A Mass of Creative, Non-Assigned Space that Defies the Conventional Office

CCWS Interiors was challenged to throw out the rulebook and defy the conventional office blueprint to provide award-winning gaming firm, Space Ape Games with a cool and contemporary refit that embraced the company’s playful personality.

CCWS gave the team affectionately known as ‘The Apes’ areas to collaborate and share ideas in, whilst also offering personal one-to-one environments for focused discussions and introverted working. A mix of highly creative, versatile working spaces was introduced, from the casual, open-plan layout of the Brewer Street room with its comfy, modular seating system, to the personal working booths that command attention with bold, fabric-lined interiors.

The honesty of the original steel and concrete structure was celebrated and stripped back to the bare bone, exposing industrial metalwork and raw surfaces that are paired with up-cycled furniture, bold pops of color and smart flexi-work systems that ensure an engaging work environment on every level possible. Stepping away from the uninspiring, corporate boardroom concept, CCWS also created meeting areas like ‘The Bridge’ that were designed to reflect the social nature and visionary approach of Space Ape’s brand identity. The result is a space that celebrates the underlying culture of Space Ape and its tenacious team of Apes. Employees now have the freedom to move around the office and define their own individual response to the space; whether choosing to sit in groups for one part of the day then moving to the ‘Quiet Pods’ designed for contemplative tasks, to take five in the ‘Lego Room’ for some downtime.

When was the project completed?
2018

How much space (SF)?
(13,800 GSF)

Was this new or renovated space?
Renovated

SF per person?
(100 PSF per person)

How many employees?
134 in the UK office

What is the average daily population?
110 on average

Describe workspace types.
There are many different spaces in the Space Ape office; employees can work in so many contrasting ways; from contemplative tasks in quiet pod spaces to collaborative tasks in lively communal style settings. The Apes have the freedom to move around, to sit in groups project-by-project for one part of the day, then move to the bleacher seats or a fun Lego play area for a while, or onto another space for the next set of tasks.

What kind of meeting spaces are provided?
Informal pods, booths & phone booths, small medium and large meeting rooms, townhall open space.

What other kinds of support space or amenity spaces are provided?
Café / kitchen, games areas such as the Lego Room, and bleacher-style presentation seating.

The Lego Room

What are the project’s location and proximity to public transportation and/or other amenities?
100 New Oxford Street, 5mins from Tottenham Court Road Underground

Was the “C” Suite involved in the project planning and design process? If so, how?
Yes, the Space Ape C-Suite was an integral part of the project team

What kind of programming or visioning activities were used?
Extensive grant charts, workshops and CGI modeling

Were there any special or unusual construction materials or techniques employed in the project?
We designed and installed an innovative new sliding wall system. It is suspended from the 6m high ceilings and slides around to create small or large open-project spaces, allowing the teams to physically roll their workstations (yes, they are on wheels!) to suit each project and give them maximum flexibility to expand and/or to contract in an instant.

For specific examples, please describe the product, how it was used, and if it solved any specific problem.
We sourced some amazing up-cycled furniture pieces and also recycled some existing furniture into the scheme design that worked really well with the new pieces specified.

What kind of branding elements were incorporated into the design?
Colour palette

What is the most unique feature of the new space?
Bespoke acoustic pods

Tell us more!
Interior/Architect: CCWS Interiors

Images Courtesy of CCWS Interiors

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