ADP Architects creates a fashion park for its client
ADP Architects turned an old warehouse into a nature-infused fashion park for the Asmara Limited Company, based in in Ho Chi Minh City, Vietnam. With an ultimate aim of enhancing communication and productivity among staff, ADP Architects made good on the goal of bringing nature and togetherness into the open workplace. The design also brought merchandising into the office, with products displayed on shelves and on mannequins throughout the space.
When was the project completed?
2016
How much space?
5,400 square foot net
Was this new or renovated space?
New
SF per person?
180 SF per person
How many employees?
30
Describe workspace types.
The workspace types include open-plan workstations, flexible collaborative spaces, multiple showrooms featuring products and sample and sewing rooms.
What kind of meeting spaces are provided?
With the idea to recreate the atmosphere of an outdoor park, meeting spaces include open-discussion space and social hubs.
What is the project’s location and proximity to public transportation and/or other amenities?
Located in the heart of Binh Thanh District, taking approximately 20 minutes to get to the Centre, the space is large enough to acquire area for a ”Fashion Park,” offering a variety of transportation to the center: Just a five-minute walk to the bus station, and taxis are just around the corner.
Was the C-Suite involved in the project planning and design process? If so, how?
The idea was to create a unique workspace for all Asmara Limited brands, enhancing the senses of togetherness among employees and increase collaboration in a creative working environment.
What kind of programming or visioning activities were used?
Questionnaires for general requirement, interviews and mood boards
Were there any special or unusual construction materials or techniques employed in the project?
The selected materials, such as raw concrete blocks, rusty steel beam, and stone pavements, evoke the look and atmosphere of a Western street. Furthermore, natural plants and grass patches are introduced to bring up the sense of natural and livable environment.
What kind of branding elements were incorporated into the design?
Branding elements are thoughtfully featured in lightings, logos, large posters and product displays, which maintains a consistent environment throughout Asmara boutiques.
What is the most unique feature of the new space?
The new concept of in-house merchandising leverages the workspace as product displaying areas for potential clients. It also enhances brand love among employees.
Are there any furnishings or spaces specifically included to promote wellness/wellbeing?
The fashion park is strategically linked to the outdoor park by creating the waking the sense of individuality and dynamic urban life style within a concealed space. It also features outdoor materials, trees, green grass, stone pavements and social hubs.
