Today we find more corporate enterprises taking a close look at their real-estate portfolios and asking, “How can we provide the right workplace at the right time for our employees?”
Ubiquitous Wi-Fi and truly “smart” phones and tablets make a daily impact on where we choose to work. Information technology is empowering the employee as a consumer and causing more enterprises to evaluate BYOD(esk) as a strategy.
These trends will change the way we choose and use workplace forever.
Corporate Real Estate (CRE) leaders recognize that the consumerization of real estate is coming; a time when workplace choice involves real-time decisions by employees.
This presents CRE with a tremendous opportunity to add more value by solving for traditional enterprise challenges like:
- Reducing portfolio and energy costs
- Delivering workplace solutions that increase productivity
- Managing tensions between employee satisfaction and asset optimization
- Doing it all with quantitative data justifying workplace strategy
LiquidSpace provides software to help enterprises manage the consumerization of real estate. Using the free mobile app or web portal, employees become real estate consumers – they access an online marketplace to find and book great spaces to meet and work, in real-time, with confidence.
Mobile App & Portal
LiquidSpace opens up a brand new market for workplace. It enables consumers to browse and book any office space made available by public business centers, coworking spaces, hotels, or even private spaces within corporate enterprises.
Enterprise companies can use LiquidSpace for its own typical purposes, which include:
- Internal workspaces shared by their employees
- Internal workspaces shared with others outside the enterprise (e.g. partners, clients, suppliers, the public)
- External workspaces in select 3rd place venues as predetermined by the enterprise – similar to a preferred hotel or car rental program
- External workspaces available across the entire LiquidSpace marketplace
“Today’s professionals — whether freelancers, startup entrepreneurs, or Fortune 500 employees — are accustomed to freedom of choice in where and how they work,” said Mark Gilbreath, founder and CEO of LiquidSpace. “By providing these professionals with tools to confidently choose great spaces, we’re helping to accelerate a dramatic transformation in the commercial real-estate landscape.”
Enterprises that want to adapt their own spaces for more flexible work need data to support those decisions. Traditional utilization studies use manual “bed check” processes or sensors on chairs. These can be time consuming and expensive ways to discover how real estate assets are being utilized – or underutilized, which is often the case.
While asset utilization data illuminate opportunities to compress real estate or accommodate growth in headcount without growth in space, it fails to inform enterprises about where employees are choosing to work.
That’s where LiquidSpace comes in.Ãƒâ€š Think of this as “Data 2.0”, where enterprises can analyze and understand what their workforce has searched, the location and workspace type used, the time spent, the size of meetings, the cost, and the satisfaction level with the experience.
This provides a much more powerful understanding about space that meets employees’ needs because it tracks their choices as consumers versus only measuring an asset’s efficiency.
A wide range of enterprises — from those formulating an initial real estate and workplace strategy to those with right-sized portfolios globally — are now using this data to make design decisions.
Cost savings and flexibility are achieved by balancing a pay-for-use approach with traditional fixed leased/owned positions. Employees appreciate having choices and gaining productivity by spending less time finding and commuting to great spaces to work. And, an enterprise’s overall carbon footprint is kept in check by limiting the need for additional fixed space and reducing the time their employees spend in automobiles.
As a result, CoreNet’s Corporate Real Estate (CRE) 2020 study projects that work away from the traditional office will grow beyond 40 percent in the next five years. This presents CRE leaders with a tremendous opportunity to broaden their workplace experience strategies to include any place where an employee needs to work.
Says Dave Lathrop, director of research and strategy at Steelcase, “It’s clear that work is happening literally everywhere, not just in the office any more. And as we move to increasingly more creative and knowledge intensive work, people are increasingly free to choose where their needs can be best addressed. For everything from contemplation, to project teams, to inspiration, to brainstorming, to high-definition video connections, the means by which office work is happening are shifting and people are looking for the best place to meet their needs.”